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Create a broadcast campaign

Broadcasting is its own item in the left navigation — a sibling to Chatbot Manager and Subscriber Manager, not something tucked inside either of them.
ChatSyncs left navigation with Broadcasting selected (as a sibling to Chatbot Manager and Subscriber Manager), the WhatsApp channel tab highlighted, and the Create Campaign button highlighted on the Broadcast Center page

The Broadcast Center — Broadcasting selected in the left navigation, with the WhatsApp channel tab and the Create Campaign button highlighted.

1

Open Broadcasting

Select Broadcasting in the left navigation.
2

Choose the channel

The Broadcast Center opens, with WhatsApp and SMS channel tabs and any campaigns already created for the selected channel.
3

Click Create Campaign

Click Create Campaign to start a new one.

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Configure the campaign

Clicking Create opens an Action Button configuration panel set to Broadcasting — fill in the campaign here:
Configure Action Button panel set to Broadcasting, showing a season_sale campaign with Anytime broadcast type and a pending template

The Configure Action Button panel for a Broadcasting action, filled in with a real example — Campaign Name 'season_sale', Broadcast Type 'Anytime', and a pending template selected.

1

Campaign Name

An internal name to identify the campaign, e.g. Summer Promotion Campaign or season_sale.
2

Broadcast Type

24 Hours sends only to subscribers currently inside the WhatsApp 24-hour customer service window — regular messages, no template approval required. Anytime sends to all selected subscribers regardless of window, but because some of them are outside it, only an approved WhatsApp template can be used. See the 24-hour customer service window.
3

Select Template (Anytime only)

Pick an approved template. This step only appears for Anytime — inside a 24 Hours broadcast you’re free to send any message type (text, service/session messages, etc.), so no template is required. If you don’t have a template yet, click here to learn how to create one before you can send an Anytime broadcast.
4

Include or exclude labels

Include Label IDs sends only to subscribers with that label (e.g. Customers, Leads, VIP Customers). Exclude Label IDs skips subscribers with that label (e.g. Unsubscribed, Do Not Disturb). Don’t have a label yet? Click here to learn how to create one.
5

Country of the Subscriber (optional)

Only send to subscribers in a specific country, e.g. India.
6

Use Recently Added Subscribers (optional)

Enable this to target only recently added subscribers — useful for welcome campaigns, onboarding sequences, or new-lead engagement.
7

Assign Label After Broadcast (optional)

Auto-assign a label to every subscriber once the broadcast sends successfully — useful for segmenting an audience, filtering future broadcasts, triggering automations, and tracking campaign performance.Example: a Summer Sale broadcast with Assigned Label set to Summer_Sale tags every recipient — Rahul, Priya, Amit, and everyone else — with Summer_Sale the moment they receive it, so you can target exactly that audience again later (e.g. a follow-up discount reminder only to people who already saw the sale).

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Filter by Custom Field

Custom Field and Custom Field Contains Value let you send a broadcast only to subscribers who have a specific answer saved in a specific field. Think of it in two parts:
  • Custom Field is the category — like asking “which box am I checking?” e.g. Name, City, Plan Type.
  • Custom Field Contains Value is the answer you’re looking for inside that box — e.g. if the field is Name, the value could be Rahul. If the field is City, the value could be Bangalore.
So if you set Custom Field = City and Custom Field Contains Value = Bangalore, only subscribers whose City is saved as Bangalore will receive the broadcast — everyone else is skipped.
Broadcast settings panel with Custom Field set to city and Custom field contains value set to banglore, showing Targeted subscribers: 5

A real example — Custom Field set to 'city', Custom field contains value set to 'banglore', with the live Targeted subscribers count (5) shown below.

Notice Targeted subscribers: 5 right below the filters — ChatSyncs counts the matches live, so you can see exactly how many people will get the message before you send anything.
Don’t have a custom field yet, like City or Plan Type? Click here to learn how to create one in Subscriber Manager.

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Check your daily sending limit

Broadcast settings panel showing Targeted subscribers count and Daily WhatsApp Business Account conversation limit

Audience filters with the live Targeted subscribers count and the Daily WABA conversation limit shown at the bottom.

Right next to the Targeted subscribers count, a Daily WhatsApp Business Account (WABA) conversation limit shows the maximum subscribers you’re allowed to message per day. If your targeted count is higher than this limit, only that many will actually be reached today — keep an eye on both numbers before sending a 24 Hours broadcast.
When a customer replies to a 24-hour broadcast, a new 24-hour window automatically opens — letting you keep messaging them without an approved template. Including interactive buttons or a clear call-to-action in the broadcast encourages replies, which refreshes the window and reduces how often you need paid template messages.

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Build the broadcast message

Broadcast flow canvas showing an Actions Broadcasting block connected to a Start Bot Flow block

The broadcast canvas: an Actions (Broadcasting) block connected to Start Bot Flow, ready for message blocks to be added.

After saving the campaign settings, the canvas opens — it works just like the Keyword Replies builder. A Start Bot Flow block is already connected to the Actions: Broadcasting block; drag on more blocks to design what subscribers receive. You can add the same component types available in Keyword Replies: Text, Images, Videos, Documents, Audio Files, Interactive Buttons, Quick Replies, CTA/URL Buttons, Lists, Forms, Conditions, Actions, and AI Responses. Drag blocks from the Flow blocks panel and connect them to design the journey, for example:
Flow blocks panel and a broadcast canvas with Text and Interactive Message blocks chained after the Broadcasting action

The Flow blocks panel (Messages, Data Collection, Interactive components) connected into a broadcast flow with Text and Interactive Message blocks.

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Monitor campaign statistics

Once a campaign is sent, the WhatsApp Broadcasting list shows its Campaign Name, Status (Completed, Pending, Processing, etc.), Scheduled At time, and four metrics:
WhatsApp Broadcasting list row for Product_Launch showing Processed, Delivered, Opened, and Unreached percentages

A completed campaign's row in the WhatsApp Broadcasting list, showing Processed, Delivered, Opened, and Unreached statistics.

Unreached messages are usually caused by invalid phone numbers, the user not being on WhatsApp, blocked accounts, or other delivery failures.

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Campaign actions

Broadcast Center campaign row with its action icons highlighted: view report, download report, delete, and resend

A campaign row's action icons — view report, download report, delete, and resend failed messages.

Each campaign row has action buttons:
  • View Report — detailed broadcast statistics and recipient information.
  • Download Report — exports the report as a CSV for analysis and record keeping.
  • Resend Failed Messages — retries delivery for messages that failed, e.g. after correcting invalid phone numbers.
  • Delete Campaign — removes the campaign from the list.
Example: Product_Launch completed with Processed 11/11, Delivered 7/11, Opened 3/7, Unreached 3/11. After fixing the numbers behind the 3 unreached sends, Resend Failed Messages retries delivery to just those subscribers.

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View Report

Clicking View Report opens the campaign’s full detail — the audience filters it was sent with (Template, Included/Excluded Labels, Country, Custom Field, Assign Label After Broadcast, Added Before/After), plus its Status, Targeted count, Message Count, and the same Processed/Delivered/Opened/Unreached breakdown shown on the list.
Campaign Report modal showing the filters a campaign was sent with, plus Status, Targeted, Message Count, and delivery statistics

The Campaign Report modal — audience filters used, and Status/Targeted/Message Count/Processed/Delivered/Opened/Unreached stats.

Scrolling down shows every individual recipient — Chat ID, Name, Status, Sent At, Delivered At, Opened At, Failed At, and Message ID — so you can see exactly who received the message and who didn’t.
Campaign Report recipient table with columns for Chat ID, Name, Status, Sent At, Delivered At, Opened At, Failed At, and Message ID

The Campaign Report's recipient table, listing each subscriber's delivery status and message ID.

Each campaign row has five action icons:
  • Duplicate — copy an existing campaign to reuse its flow with minor changes.
  • Copy to Other Bot — copy the campaign and its flow to another bot on your account.
  • Export Flow Data — export the flow for backup or to import into another bot.
  • Edit — change the flow, messages, audience targeting, or settings.
  • Delete — permanently remove the campaign.

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Frequently asked

Go to Broadcasting → Create Campaign, configure a campaign name, broadcast type, and audience filters, then build the message on the canvas (just like a Keyword Replies flow) and save. The campaign sends to every subscriber matching your filters.
24 Hours only reaches subscribers currently inside the WhatsApp 24-hour customer service window and can send regular messages with no template approval needed. Anytime reaches everyone you select regardless of window, but because some recipients are outside it, it requires an approved WhatsApp template.
Check the Unreached statistic on the campaign — common causes are invalid phone numbers, the subscriber not being on WhatsApp, blocked accounts, or other delivery failures. Fix the underlying issue (e.g. correct the number) and use Resend Failed Messages to retry.
Yes — use Include Label IDs for segments like VIP Customers, Exclude Label IDs to skip segments like Unsubscribed, Country of the Subscriber to filter by location, or Custom Field + Custom Field Contains Value to filter on a chatbot custom field such as Plan Type.
Custom Field is which category you’re checking, e.g. City. Custom Field Contains Value is the specific answer you want inside that category, e.g. Bangalore. Together, Custom Field = City and Value = Bangalore sends the broadcast only to subscribers whose City is saved as Bangalore.
Click View Report on that campaign’s row in the Broadcast Center list — it shows the audience filters it was sent with, overall Processed/Delivered/Opened/Unreached stats, and a recipient-by-recipient breakdown with each subscriber’s delivery status and message ID.
  • Anytime broadcasts require an approved template — Meta blocks unapproved templates and plain text sent outside the 24-hour window.
  • The Daily WABA conversation limit caps how many subscribers can actually be reached, even if your audience filters match more than that — check the live Targeted subscribers count against the daily limit before sending a 24-Hours broadcast.
  • Unreached subscribers aren’t automatically retried — use Resend Failed Messages after fixing the underlying issue (e.g. an invalid number).