The big concept: Business Portfolio
Think of your Business Portfolio as the central building everything hangs off — Instagram, WhatsApp, ad accounts, and developer apps all live inside one portfolio so they can work together. Create this first; nothing connects without it.Set it up
Create your Business Portfolio
At
business.facebook.com — this is the hub for everything that follows.Create a Meta app
In the new UI, go to Business Messaging → “Connect with customers through WhatsApp”
(this replaces the old “Other” option path).
Add your phone number
It must not already be active on any WhatsApp app. Verify it with the OTP, then set your
display name.
Generate a permanent access token
The temporary developer token expires in ~1 hour and is not safe for production. Create
a System User in
business.facebook.com (Settings → System User) and generate a
token with the WhatsApp Business Messaging permission. See
Access tokens for the full walkthrough.
