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AI Knowledge Base list showing several training campaigns, one flagged No training data found. Please add data, with its add-content action icon highlighted

Chatbot Manager → AI → AI Knowledge Base, with the add-content icon highlighted on a campaign with no training data yet.

Chatbot Manager → AI → AI Knowledge Base trains the AI Agent on your own business content — FAQs, product information, internal docs — so its replies stay accurate to your business instead of sounding generic. This requires AI Agents and Intent Detection to be enabled and connected first; the knowledge base supplies the knowledge, the AI Agent settings supply the behavior that uses it. Click New Campaign to create one. A campaign with no data yet is flagged “No training data found. Please add data.” and won’t affect AI replies until you add content.

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Creating a campaign

1

Name the campaign

Give it a name that helps you identify its purpose later, e.g. Customer Support.
2

Write the Prompt Message

Create A Training Campaign modal with Campaign Name and Prompt Message fields, Prompt Message filled with an example support-agent instruction
The Prompt Message is the initial training text — a starting guide that tells the AI its role and tone. Example used in practice:
“You are our support agent. Always respond as a representative of our [company], referring to ‘we’ or ‘our company’ when discussing features, services, or policies. Maintain a professional and friendly tone. Your role is to assist customers with accurate and helpful information about our offerings.”
This is separate from the Instruction to AI field under AI API Integration on the AI Agents and Intent Detection page: that one sets the assistant’s overall behavior across the whole account, while the Prompt Message here is specific to this campaign’s content and role.
3

Choose one content source

Add content from exactly one of these sources — click its tab to open the matching panel:
  • Content or FAQ — type or paste text/Q&A pairs directly.
  • URL — point at a page (e.g. an FAQ or docs page) to pull content from.
  • File — upload a document.
  • Google Sheet — pull structured content from a connected sheet.
  • API — pull content dynamically from one of your configured HTTP APIs.
You can only pick one source at a time — selecting one automatically disables the others, to avoid conflicting data:
  • Choosing Content or FAQ, URL, or File disables Google Sheet and API.
  • Choosing Google Sheet disables all other options.
  • Choosing API disables the remaining options.
Pick the source that matches how your content is already organized — you can always reset and switch to a different source later if it turns out to be the wrong fit.

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Content or FAQ

Add Content to a Training Campaign panel with the Content or FAQ tab active and a free-text box for training content

Add Content or FAQs for Training — a free-text box for a summary or FAQ list, with Add More FAQ to add additional entries.

Enter a Summary (a detailed overview the AI can reference for highly contextual replies, at the cost of more tokens) or break content into specific Question/Answer pairs (more token-efficient, since the bot references only the exact match). Click Add More FAQ for additional entries.

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URL

Add URLs panel with a Campaign URL field, Fetch Content Configuration selectors, and Remove Content Configuration selectors

Add URLs — a page link plus optional selectors to include or exclude specific parts of the page.

Enter the page URL, and optionally use Fetch Content Configuration / Remove Content Configuration selectors (by class or ID) to control exactly which part of the page the AI learns from. Then choose Generate Raw Response (one detailed answer, more tokens) or Generate FAQ (split into concise Q&A entries, fewer tokens).

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File

Add Files panel with an Upload button for PDF, Word, Excel, CSV, OpenDocument, and TXT files

Add Files — upload a document (PDF, Word, Excel, CSV, OpenDocument, or TXT).

Upload training manuals, product guides, or FAQs as PDF, Word (.doc/.docx), Excel (.xls/.xlsx), CSV, OpenDocument (.ods/.odt), or TXT. Same Generate Raw Response / Generate FAQ choice applies once uploaded.

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Google Sheet

Add Google Sheet panel with an Import From Google Sheet dropdown

Add Google Sheet — pick a connected sheet to import as training content.

Pick a sheet already connected under Google Sheet Integration.

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API

Add HTTP API panel with an HTTP API List dropdown

Add HTTP API — pick one of your configured HTTP APIs as a dynamic training source.

Pick one of your configured HTTP APIs — content is pulled dynamically from that endpoint’s response rather than stored statically.

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Google Account permissions this needs

If you plan to use Google Sheet as a training source, or want subscriber contacts synced alongside it, make sure the connected Google account granted both the Sheets and Contacts permissions during sign-in — granting only Sheets access will leave contact-dependent features without data.

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Use cases

  • Customer support — answer common questions the way a trained support agent would, in the business’s own voice.
  • Product information — ground answers in the business’s actual catalog or specs instead of generic AI guesses.
  • Internal documentation — let staff-facing bots answer from internal wikis or SOPs.
  • Business FAQs — turn an existing FAQ page or document directly into AI training content.

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Frequently asked

Create a campaign under AI Knowledge Base, write a Prompt Message describing the AI’s role and tone, then add your business content (FAQs, product info, docs) as training data from one source — Content/FAQ, URL, File, Google Sheet, or API.
No — you can only use one content source at a time per campaign. Choosing Google Sheet or API disables every other source; choosing Content or FAQ, URL, or File disables Google Sheet and API. Create separate campaigns if you need multiple sources.
Instruction to AI (under AI API Integration on the AI Agents and Intent Detection page) is the account-wide system prompt. The Prompt Message here is scoped to this specific campaign — its role, tone, and content — layered on top of that account-wide instruction.
A campaign with no content added yet does nothing. Open it and add data from one of the five supported sources — the flag clears once real training content is present.
  • An AI Knowledge Base campaign with no data does nothing — it must show actual training content, not the “No training data found” flag, before it affects AI replies.
  • Only one content source works at a time per campaign — picking a new source silently turns off the others instead of combining them; don’t assume unchecked sources are still contributing data.

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Learn From a Use Case

  • Travel Assistant — stores the business’s company info, destinations, pricing, and FAQs that the AI Agent answers from.