Why you need one
- Access to unlimited messaging tiers, once verified (see Messaging Limits & Quality Rating) — an unverified account is capped at 250 unique customers per day.
- One account that everything else attaches to: your WhatsApp number, ad accounts, and any future Meta app all live inside this same portfolio.
- A single place to manage team access, billing, and business documents.
Before you start
- An active personal Facebook account.
- A business email address you check regularly.
- Basic business information — legal name, address, and category.
Create the account
Go to Meta Business Manager

business.facebook.com's Get started page, with Continue with Facebook highlighted.
Log in with your credentials

The standard Facebook login form.
Enter your business details

Create your business portfolio in Business Manager — name, your name, and business email fields.
Verify your email
Open Business Settings
Common mistakes to avoid
- Using a personal email instead of a business one — a business email is recommended so account and billing notices don’t get lost in a personal inbox.
- Entering incomplete or inconsistent business information — double-check the business name and address before submitting; small mismatches (like “Pvt Ltd” vs “Private Limited”) are the most common cause of a rejected verification later.
- Creating a second Business Portfolio for the same company — this just splits assets and verification history across two places. Reuse the existing one if your business already has one from running ads or another integration.
What’s next
With the account created, either connect a number through How to Connect Your Number to ChatSyncs or How to Add Payment Method for WhatsApp API Billing and apply for Business Verification to raise your messaging limits ahead of time.Frequently asked
Can I use my personal email for the Business Manager account?
Can I use my personal email for the Business Manager account?
I made a mistake in the business details — can I fix it?
I made a mistake in the business details — can I fix it?
Do I need to verify my business right away?
Do I need to verify my business right away?
I already have a Business Portfolio from running ads — do I need a new one?
I already have a Business Portfolio from running ads — do I need a new one?

