Display Name, Business Verification, and the Green Tick
The Display Name
The Display Name is set the first time a phone number is registered for the WhatsApp API, and it’s what customers see in their chat list — not the business’s legal name or Meta account name unless those happen to match. Meta reviews every Display Name against its naming guidelines: it generally has to closely reflect the business’s real, recognizable name, and gets rejected for things like generic terms, slogans, unnecessary punctuation or ALL CAPS, or someone else’s trademark. A Display Name can be approved even before Business Verification is complete, though an unverified business may show as unconfirmed alongside it. If rejected, it can be edited and resubmitted from WhatsApp Manager.Business Verification vs. the Green Tick
A business must complete Business Verification first — the Green Tick application isn’t available until that’s done, and passing verification is no guarantee the Green Tick request is accepted.Applying for Business Verification
Open the Security Center
Provide business details
Choose a contact method
Upload a supporting document
Enter the verification code
When verification is rejected
The most common causes are all mismatches between what was typed into Business Manager and what the uploaded document actually shows:- Name mismatch — the business name in Business Manager doesn’t exactly match the legal name on the document (including punctuation, “Pvt Ltd” vs “Private Limited”, etc.).
- Address mismatch — a registered office address that differs from what’s on file, or a residential address submitted where a business address is expected.
- Document quality — blurry, cropped, or expired documents get auto-rejected.
- Wrong document type — some regions require a specific document (e.g. a GST certificate) rather than a generic business license.
After verification
Once verified, the daily messaging limit is no longer capped at the 250-customer starter tier — from there it scales based on the phone number’s own quality rating and sending history, not on verification status itself. See Messaging Limits & Quality Rating for how that scaling works.Removing a phone number from Meta
A number already registered on the regular WhatsApp or WhatsApp Business consumer app can’t be connected to the Cloud API at the same time — it has to be freed up first. See How to Delete Your Phone Number on Meta for the full walkthrough, or How to Migrate from WhatsApp App to a ChatSyncs Business Account if you’re moving a personal WhatsApp number over.Frequently asked
Why was my Display Name rejected?
Why was my Display Name rejected?
Do I need Business Verification before I can set a Display Name?
Do I need Business Verification before I can set a Display Name?
Why doesn't my business have the green checkmark yet?
Why doesn't my business have the green checkmark yet?
My verification was rejected — what do I check first?
My verification was rejected — what do I check first?
Do I need the Green Tick to use ChatSyncs?
Do I need the Green Tick to use ChatSyncs?
Can I reuse a phone number that's currently on my personal WhatsApp?
Can I reuse a phone number that's currently on my personal WhatsApp?
How long does Business Verification take?
How long does Business Verification take?
What contact methods can Meta use to verify my submission?
What contact methods can Meta use to verify my submission?

