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  • Your WhatsApp number’s quality rating reflects how recipients react to your messages — blocks, reports, and low read rates all pull it down.
  • See Messaging Limits & Quality Rating for how rating ties into Meta’s daily messaging-limit tiers.
  • This page focuses on what a falling rating does to your templates specifically, and where to watch it inside ChatSyncs.

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Rating levels

The rating is per phone number, not per template or per WABA — if you have multiple numbers connected to ChatSyncs, each has its own.

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Where to check it in ChatSyncs

Your connected phone number’s quality status is visible in the ChatSyncs dashboard wherever you view your connected WhatsApp numbers — check it a few hours after any large Broadcast to catch a drop early.

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How quality rating affects your templates

A falling rating doesn’t just shrink your daily messaging limit — it can hit specific templates directly, tying straight back to the statuses covered in Why Templates Get Rejected and How to Fix Them:
  • Template pausing — if one specific template generates an unusually high rate of blocks or reports, Meta can pause that template even while your overall rating is still okay. A Paused template can’t be sent until quality improves or you appeal.
  • Template disabling — a template that gets paused repeatedly may be permanently Disabled. At that point you need a genuinely new template, not a duplicate of the old one.
  • Slower or stricter review — accounts with a persistently poor rating can see slower approvals, or stricter scrutiny, on new template submissions.

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What affects your rating

  • Blocks — the strongest negative signal; drops your rating fastest.
  • Reports — a user marking your message as spam.
  • Block reasons — Meta asks users why they blocked you; reasons like “Didn’t sign up for this” or “Too many messages” weigh heavily.
  • Read rates — consistently low read rates suggest your audience finds the content irrelevant.

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How to maintain a high rating

  • Only message people who opted in. “Didn’t sign up for this” is the single most common block reason — never send to a purchased or scraped list.
  • Personalize your messages. Use Custom Fields (see Template Variables vs Custom Variables — What’s the Difference?) and audience segments instead of one identical blast to everyone.
  • Don’t over-message. A good rule of thumb: no more than 2–3 marketing messages per week per customer unless they’re actively engaged.
  • Give an easy opt-out. A “Stop” quick reply button, or “Reply STOP to unsubscribe” text, in Marketing templates. An opt-out hurts your rating far less than a block does.
  • Time it well. Send during business hours in the recipient’s timezone — see How Do I Set Up Business Hours for My Bot?.
  • Test on a small segment first. For a new Marketing campaign, broadcast to 100–200 users before scaling up, and check the block/report rate before sending wider.

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What to do when your rating drops

  • Dropped to Medium — review your recent broadcasts, identify which template likely caused it, and adjust targeting or content before your next send.
  • Dropped to Low — pause Marketing broadcasts immediately. Keep sending only service replies and essential Utility messages. Give the account at least 7 days to recover, and clean out contacts who haven’t engaged in 30+ days.
  • A template got paused — don’t recreate an identical template under a new name; Meta will likely catch and disable it too. Genuinely rework the content — shorter, more relevant, better targeted.
  • Dropped to Flagged — stop all non-essential messaging and get the account back to a clean, opted-in, well-targeted send pattern before resuming.

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Frequently asked

Check its status in Message Templates — if it shows Paused, that specific template generated enough blocks or reports that Meta suspended it, separately from your overall account rating.
In the ChatSyncs dashboard wherever your connected phone numbers are listed — check it routinely, and especially a few hours after a large broadcast.
Pause further Marketing sends, check which template and audience segment you used, and look for signs of an unengaged or non-opted-in list. Give the number a cooling-off period before broadcasting again.
No — quality rating is a dynamic score based on how recipients react to your messages and changes weekly. Business verification is a one-time identity check with Meta that affects which features and tier limits you’re eligible for. Both matter, but only quality rating needs ongoing attention.