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  • Every template you create in ChatSyncs gets sent to Meta for review before it can be used.
  • If it breaks one of Meta’s rules, Meta rejects it.
  • This page covers: what Meta checks, what a rejection looks like inside ChatSyncs, and exactly what to click to fix it.

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What Meta checks before approving

Wrong category is the single most common cause — a message that says “Get 50% OFF this weekend!” submitted as Utility will always be rejected. Any discount, offer, promotion, or upsell must be submitted as Marketing; see Guidelines for Utility and Marketing Templates for the full breakdown. Content policy violations include: threatening or aggressive language, adult or sexual content, misleading product claims, impersonating a bank, government body, or other organization, and content involving gambling, alcohol, or controlled substances. Broken button URLs — every URL in a Call-to-Action button must be valid and reachable at the time Meta reviews it.

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The five statuses in the Message Templates list

Open Chatbot Manager → Automation → Message Templates and every template you’ve created shows one of these statuses:
Message Templates list with a Sync Templates button and Approved/Pending status badges highlighted
Click Sync Templates any time to pull the latest status from Meta — statuses don’t refresh on their own. A brand-new WhatsApp Business account can take up to 24 hours or longer for its first review.

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What to do when a template is rejected

You cannot edit a rejected template directly — Meta requires a fresh submission. Duplicate it, fix the specific issue, and resend it:
1

Open the Rejected section

Go to Chatbot Manager → Automation → Message Templates, then filter or scroll to the Rejected section.
2

Find the rejected template

Locate the one you need to fix in the list.
3

Click the three dots

Click the ⋯ menu on that row.
4

Select Duplicate Template

This opens a copy of the template, pre-filled with the original content.
5

Fix the flagged issue

Correct the exact thing Meta’s rejection reason pointed to — see the checklist below.
6

Rename and save

Give the duplicate a new Template Name (Meta rejects near-identical resubmissions under the old name) and save. It’s automatically sent for review again.
  • Fixing one issue only to trip another wastes a review cycle. Before resubmitting, check the duplicate against every check in the table above and the pre-submit checklist below — not just the one Meta mentioned.
  • Resubmitting unchanged content gets the same result. Meta compares the new submission against the rejected one; a cosmetic rename without a real content fix won’t pass.

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Quick pre-submit checklist

Run through this before you click save on any new template, to avoid a rejection cycle entirely:
  • Category matches the content — see Utility vs. Marketing templates if you’re unsure which to pick.
  • Static text explains the message, even without knowing what the variables will contain — Hi #name#, your order #orderid# has shipped is fine; a body that’s mostly variables with no context is not.
  • Template name is descriptive — appointment_reminder or order_confirmation_v2, not template_003 or test.
  • No shortened links (bit.ly, tinyurl) in the message body — use a full URL, or a URL button instead.
  • No spelling mistakes or heavy slang.
  • A media header (image/video/document) has a sample file attached, matching the format you’ll actually send.
  • One language per template — don’t mix English and Hindi (or any other pair) in the same template body.
  • No blank lines in the middle of the body — use a single line break for paragraph spacing, not multiple empty lines.
  • Quick reply button text is plain — no emojis in the button label.
  • Every part is inside its character limit — header, body, footer, and buttons.

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Why this matters beyond one template

Templates that keep getting reported or blocked don’t just get Paused individually — they drag down your WhatsApp number’s overall quality rating, which can shrink how many messages you’re allowed to send per day. If you’re troubleshooting a Paused or Disabled template, see Understanding WhatsApp Quality Rating for what causes it and how to recover, and keep marketing sends targeted to people who actually opted in.

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Frequently asked

Meta doesn’t support editing a rejected template in place. Duplicate it from the Rejected section’s ⋯ menu, fix the issue, give it a new name, and save — that resubmits it as a fresh template.
For a brand-new WhatsApp Business account, yes — the first few reviews can take up to 24 hours or longer. Click Sync Templates to check for an update; established accounts are usually reviewed within minutes.
Rejected means Meta never approved it — fix and resubmit as a duplicate. Paused means it was approved but too many recipients blocked or reported it, so Meta suspended it. Disabled means it was paused repeatedly and is now permanently shut off — you’ll need to build a new template with substantially different content.
Compare your duplicate against the full checklist above and the “What Meta checks” table — Meta flags one issue at a time, so a template can fail review more than once before it passes.
Spam, misleading or false claims, adult/sexual content, threatening language, impersonation (banks, government), and content promoting gambling, alcohol, or drugs.
Yes. Variables must be sequential with no gaps or duplicates. Renumber so every variable from the first onward is used in order.