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Fire a webhook the moment a customer’s message matches a trigger keyword in a flow built following How to Create a Keyword-Based WhatsApp Chatbot — before the bot even sends its reply.
Configure Reference panel for a Start Bot Flow block, with the Data & Integrations section open and the Forward Data to Webhook field boxed, above Sync Data to Google Sheets
1

Open the flow's Start Bot Flow block

In your flow built following How to Create a Keyword-Based WhatsApp Chatbot, double-click Start Bot Flow to open Configure Reference.
2

Open Data & Integrations

Scroll to the Data & Integrations section.
3

Set Forward Data to Webhook

Paste your webhook endpoint URL into Forward Data to Webhook. Every time this flow’s trigger keyword matches, ChatSyncs POSTs the subscriber’s data to that URL.
4

Save Changes

Click Save Changes.
The same panel has Sync Data to Google Sheets right below — you can send the same data to both a webhook and a spreadsheet from one flow.

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Frequently asked

The moment a customer’s message matches this flow’s trigger keyword(s) — not after every message in the conversation, and not tied to a specific button or question inside the flow.
Yes — Forward Data to Webhook and Sync Data to Google Sheets are separate fields in the same Data & Integrations section and can both be filled in.
No — this fires on the keyword match itself. A button inside the flow has its own separate webhook field — see Webhook on Button Click.