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Three separate things get lumped together as “verification”:
  • Display Name — what customers see next to the number.
  • Business Verification — confirms the business is real, raises messaging limits.
  • Green Tick — a harder-to-get notability badge on top of verification.
None of these are ChatSyncs settings — all three happen inside Meta Business Manager / WhatsApp Manager, independent of connecting a number to ChatSyncs. Example: A clothing brand can message customers right away without Business Verification — but once they outgrow the starter messaging tier, they need Verification to raise the limit, and Verification is also a prerequisite before they can even apply for the Green Tick.

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Frequently asked

Usually a mismatch with Meta’s naming guidelines — a generic term, slogan, or a name too different from the business’s real, recognizable name.
No — Business Verification, not the Green Tick, is what raises messaging limits. The Green Tick is a visual badge on top, not a functional requirement.
For the full walkthrough — how to apply, accepted documents, and why verification gets rejected — see Business Verification, Display Name, Green Tick in the Meta WhatsApp API reference.