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Broadcasting sends one message to many WhatsApp subscribers at once, instead of opening a chat with each of them individually.

How to Send a Bulk WhatsApp Message to Many People in ChatSyncs

Create a campaign, pick exactly who receives it, personalize it per subscriber, and check whether it was delivered.
Read WhatsApp Rules: How to Never Get Banned before sending your first broadcast — it’s the single highest-risk action for your account’s quality rating.

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Frequently asked

Create a broadcast campaign — see How to Send a Bulk WhatsApp Message to Many People.
Yes — put the subscriber’s name or any custom field into the template you broadcast. See Personalize the message for each subscriber.