> ## Documentation Index > Fetch the complete documentation index at: https://docs.chatsyncs.com/llms.txt > Use this file to discover all available pages before exploring further. # Understanding WhatsApp Quality Rating in ChatSyncs > What WhatsApp Quality Rating is, how it's tied to Meta's messaging-limit tiers, and how a low rating gets a specific template paused or disabled. * Your WhatsApp number's **quality rating** reflects how recipients react to your messages — blocks, reports, and low read rates all pull it down. * See [Messaging Limits & Quality Rating](/meta-api/concepts/messaging-limits-and-quality-rating) for how rating ties into Meta's daily messaging-limit tiers. * This page focuses on what a falling rating does to your **templates** specifically, and where to watch it inside ChatSyncs. ## Rating levels | Rating | What it means | | ----------- | --------------------------------------------------------------------------------------------------------------------- | | **High** | Recipients are engaging well. Eligible for automatic tier upgrades — this is where you want to stay. | | **Medium** | Some negative signals detected. Still eligible for upgrades, but investigate before it worsens. | | **Low** | Recipients are frequently blocking or reporting you. Staying Low for 7 straight days triggers a tier downgrade. | | **Flagged** | Severely degraded. Messaging limits may be restricted — stop broadcasting and fix your strategy before sending again. | The rating is per **phone number**, not per template or per WABA — if you have multiple numbers connected to ChatSyncs, each has its own. ## Where to check it in ChatSyncs Your connected phone number's quality status is visible in the ChatSyncs dashboard wherever you view your connected WhatsApp numbers — check it a few hours after any large [Broadcast](/learn/chatsyncs-broadcasting/send-a-broadcast-message-in-chatsyncs) to catch a drop early. ## How quality rating affects your templates A falling rating doesn't just shrink your daily messaging limit — it can hit specific templates directly, tying straight back to the statuses covered in [Why Templates Get Rejected and How to Fix Them](/learn/chatsyncs-message-templates/why-templates-get-rejected-and-how-to-fix-them-in-chatsyncs): * **Template pausing** — if one specific template generates an unusually high rate of blocks or reports, Meta can pause *that template* even while your overall rating is still okay. A **Paused** template can't be sent until quality improves or you appeal. * **Template disabling** — a template that gets paused repeatedly may be permanently **Disabled**. At that point you need a genuinely new template, not a duplicate of the old one. * **Slower or stricter review** — accounts with a persistently poor rating can see slower approvals, or stricter scrutiny, on new template submissions. ## What affects your rating * **Blocks** — the strongest negative signal; drops your rating fastest. * **Reports** — a user marking your message as spam. * **Block reasons** — Meta asks users why they blocked you; reasons like "Didn't sign up for this" or "Too many messages" weigh heavily. * **Read rates** — consistently low read rates suggest your audience finds the content irrelevant. ## How to maintain a high rating * **Only message people who opted in.** "Didn't sign up for this" is the single most common block reason — never send to a purchased or scraped list. * **Personalize your messages.** Use Custom Fields (see [Template Variables vs Custom Variables — What's the Difference?](/learn/chatsyncs-message-templates/template-variables-vs-custom-variables-whats-the-difference-with-chatsyncs)) and audience segments instead of one identical blast to everyone. * **Don't over-message.** A good rule of thumb: no more than 2–3 marketing messages per week per customer unless they're actively engaged. * **Give an easy opt-out.** A "Stop" quick reply button, or "Reply STOP to unsubscribe" text, in Marketing templates. An opt-out hurts your rating far less than a block does. * **Time it well.** Send during business hours in the recipient's timezone — see [How Do I Set Up Business Hours for My Bot?](/learn/chatsyncs-bot-settings/set-up-business-hours-for-my-bot-with-chatsyncs). * **Test on a small segment first.** For a new Marketing campaign, broadcast to 100–200 users before scaling up, and check the block/report rate before sending wider. ## What to do when your rating drops * **Dropped to Medium** — review your recent broadcasts, identify which template likely caused it, and adjust targeting or content before your next send. * **Dropped to Low** — pause Marketing broadcasts immediately. Keep sending only service replies and essential Utility messages. Give the account at least 7 days to recover, and clean out contacts who haven't engaged in 30+ days. * **A template got paused** — don't recreate an identical template under a new name; Meta will likely catch and disable it too. Genuinely rework the content — shorter, more relevant, better targeted. * **Dropped to Flagged** — stop all non-essential messaging and get the account back to a clean, opted-in, well-targeted send pattern before resuming. ## Frequently asked Check its status in [Message Templates](/learn/chatsyncs-message-templates/creating-a-whatsapp-message-template-in-chatsyncs) — if it shows **Paused**, that specific template generated enough blocks or reports that Meta suspended it, separately from your overall account rating. In the ChatSyncs dashboard wherever your connected phone numbers are listed — check it routinely, and especially a few hours after a large broadcast. Pause further Marketing sends, check which template and audience segment you used, and look for signs of an unengaged or non-opted-in list. Give the number a cooling-off period before broadcasting again. No — quality rating is a dynamic score based on how recipients react to your messages and changes weekly. Business verification is a one-time identity check with Meta that affects which features and tier limits you're eligible for. Both matter, but only quality rating needs ongoing attention.