> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chatsyncs.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Templates to Restart Conversations After Non-Working Hours in ChatSyncs

> Ready-to-use Utility templates for reconnecting with a customer after the 24-hour reply window closes, plus a Business Hours bot to reduce how often it happens.

* When a customer messages you and your team doesn't reply within 24 hours, the [service
  window](/meta-api/messaging/24-hour-customer-service-window) closes.
* After that, you can't send a free-form message — you need an approved **Utility** template to
  re-open the conversation.
* This commonly happens when someone messages outside working hours, on a weekend, or during a
  holiday.

## Reduce how often this happens: Special Bot for off-hours

Before you need a re-engagement template at all, ChatSyncs can acknowledge an off-hours message
the moment it arrives, using **Bot Settings → Business Hour**:

<Frame>
  <img src="https://mintcdn.com/chatsyncs/XjclbddfdJGRoc9R/images/learn/bot-settings/step-05-business-hour-schedule.png?fit=max&auto=format&n=XjclbddfdJGRoc9R&q=85&s=cc9d1abfa2240b1398b6fd9b756e39ff" alt="Business Hour tab showing timezone, off day, and a weekly Start/End schedule table" width="953" height="506" data-path="images/learn/bot-settings/step-05-business-hour-schedule.png" />
</Frame>

<Steps>
  <Step title="Set your Timezone">Open **Chatbot Manager → \[your bot] → Bot Settings → Business Hour** and select the timezone your support team works in.</Step>
  <Step title="Set your Off Day">Mark any day your business is fully closed.</Step>
  <Step title="Set your Business Hours Schedule">Enter your working hours for each day of the week.</Step>
  <Step title="Enable Special Bot during business off hours">Turn this on and write an automatic reply for anyone who messages outside those hours.</Step>
</Steps>

See [How Do I Set Up Business Hours for My Bot?](/learn/chatsyncs-bot-settings/set-up-business-hours-for-my-bot-with-chatsyncs) for the
full Business Hour reference. This doesn't replace a template — it's a free-form reply sent instantly, so it
only works within the 24-hour window. If nobody follows up before that window closes, you're
back to needing an approved Utility template to reconnect.

## Ready-to-use re-engagement templates

Build these as **Utility** templates (see
[Utility vs. Marketing Templates](/learn/chatsyncs-message-templates/guidelines-for-utility-and-marketing-templates-in-chatsyncs)) — they're
service-related follow-ups, not marketing, so submit them under that category to keep both the
approval odds and the cost lower.

### Simple follow-up

> Sorry we missed your message — our team was unavailable when you reached out. If you still
> need help, tap Continue and an agent will assist you shortly.

Quick reply buttons: `Continue` | `No thanks`

**Best for:** general support teams with standard working hours.

### Personalized follow-up

> Hi #name#, you contacted us outside our working hours and we couldn't respond in time. If you
> still need assistance, tap Yes and we'll connect you with an agent right away.

Quick reply buttons: `Yes, I need help` | `Issue resolved`

**Best for:** businesses that want a personal touch — insert the customer's name with a
variable, see [Template Variables vs Custom Variables — What's the Difference?](/learn/chatsyncs-message-templates/template-variables-vs-custom-variables-whats-the-difference-with-chatsyncs).

### Multi-option follow-up

> Apologies for not responding to your message sooner. If your issue still needs attention,
> choose how you'd like to connect with us:

Quick reply buttons: `Chat with agent` | `Call me back`

**Best for:** businesses offering both chat and phone support.

### After-hours acknowledgment with business hours

> Thanks for reaching out! Our team is available #businesshours#. We saw your message and want
> to make sure we help you. Tap Connect to continue the conversation with an agent.

Quick reply buttons: `Connect` | `Not needed`

**Best for:** setting expectations about availability — insert your hours (e.g. `Mon–Fri, 9 AM –
6 PM IST`) with a Variable or Custom Field.

## Tips for re-engagement templates

* **Submit as Utility, not Marketing** — these are transactional follow-ups to a customer's own
  inquiry, so Utility gets better approval odds and a lower cost.
* **Keep it short and apologetic.** Acknowledge the delay briefly — don't over-explain.
* **Always include a quick reply button.** A one-tap "Continue" or "Yes" gets far higher
  response rates than asking someone to type a reply.
* **Include an opt-out option**, like "No thanks" or "Issue resolved," so customers who no
  longer need help have an easy way to say so — a customer who blocks you instead hurts your
  [quality rating](/learn/chatsyncs-message-templates/understanding-whatsapp-quality-rating-in-chatsyncs) more than one who taps opt-out.
* **Don't send it if too much time has passed.** A follow-up to a message from 3+ days ago can
  feel irrelevant — consider skipping re-engagement for anything older than 48 hours.
* **Send it once.** Repeating the same re-engagement template annoys customers and hurts your
  quality rating.

## Frequently asked

<AccordionGroup>
  <Accordion title="A customer messaged me and I didn't reply in time — what now?">
    The free service window has closed, so you need to send an approved Utility template to
    reopen the conversation — use one of the templates above as a starting point.
  </Accordion>

  <Accordion title="Can ChatSyncs send the re-engagement template automatically when the window is about to close?">
    Not automatically — ChatSyncs can send an instant **Special Bot** reply the moment an
    off-hours message arrives (see **Bot Settings → Business Hour**), but once the 24-hour
    window fully closes without a reply, sending the Utility template is a manual (or
    [Broadcast](/learn/chatsyncs-broadcasting/send-a-broadcast-message-in-chatsyncs)) send.
  </Accordion>

  <Accordion title="Should these templates be Marketing or Utility?">
    Utility. They're a direct follow-up to something the customer already did (messaged you),
    with no promotional content — see
    [Utility vs. Marketing Templates](/learn/chatsyncs-message-templates/guidelines-for-utility-and-marketing-templates-in-chatsyncs).
  </Accordion>

  <Accordion title="How old is too old for a re-engagement message?">
    As a rule of thumb, skip it once the original message is more than about 48 hours old — by
    then the customer's context has usually moved on.
  </Accordion>
</AccordionGroup>
