> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chatsyncs.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Message Templates in ChatSyncs

> Everything for WhatsApp Message Templates in ChatSyncs — building one, picking the right category, avoiding rejection, character limits, carousels, and quality rating.

A **Message Template** is a message format pre-approved by Meta, required any time you want to
*start* a conversation instead of replying inside an open chat window.

<CardGroup cols={1}>
  <Card title="1. Creating a WhatsApp Message Template" href="/learn/chatsyncs-message-templates/creating-a-whatsapp-message-template-in-chatsyncs">
    Build a template in ChatSyncs, from picking a type to sending it once approved.
  </Card>

  <Card title="2. Why Templates Get Rejected and How to Fix Them" href="/learn/chatsyncs-message-templates/why-templates-get-rejected-and-how-to-fix-them-in-chatsyncs">
    What each template status means, and how to fix and resubmit a rejected one.
  </Card>

  <Card title="3. Character Limits for Media Message Templates" href="/learn/chatsyncs-message-templates/character-limits-for-media-message-templates-in-chatsyncs">
    The limits for a template's header, body, footer, and buttons.
  </Card>

  <Card title="4. Guidelines for Utility and Marketing Templates" href="/learn/chatsyncs-message-templates/guidelines-for-utility-and-marketing-templates-in-chatsyncs">
    The difference between Marketing, Utility, and Authentication templates, and which to pick.
  </Card>

  <Card title="5. Understanding Conversations and Their Types" href="/learn/chatsyncs-message-templates/understanding-conversations-and-their-types-in-chatsyncs">
    How your template's category decides what WhatsApp charges you when it's sent.
  </Card>

  <Card title="6. How to Create and Use Carousel Media Templates" href="/learn/chatsyncs-message-templates/create-and-use-carousel-media-templates-in-chatsyncs">
    Build a Carousel template — swipeable cards with images, videos, or products.
  </Card>

  <Card title="7. Create Templates in WhatsApp Manager and Sync to ChatSyncs" href="/learn/chatsyncs-message-templates/create-templates-in-whatsapp-manager-and-sync-to-chatsyncs">
    Build a template in Meta's WhatsApp Manager and pull it into ChatSyncs.
  </Card>

  <Card title="8. Template Variables vs Custom Variables — What's the Difference?" href="/learn/chatsyncs-message-templates/template-variables-vs-custom-variables-whats-the-difference-with-chatsyncs">
    The difference between a Template Variable and a Custom Field, and when to use each.
  </Card>

  <Card title="9. Templates to Restart Conversations After Non-Working Hours" href="/learn/chatsyncs-message-templates/templates-to-restart-conversations-after-non-working-hours-in-chatsyncs">
    Ready-to-use templates for reconnecting with a customer after your reply window closed.
  </Card>

  <Card title="10. Understanding WhatsApp Quality Rating" href="/learn/chatsyncs-message-templates/understanding-whatsapp-quality-rating-in-chatsyncs">
    What WhatsApp Quality Rating is, and how a low rating gets a template paused or disabled.
  </Card>
</CardGroup>

## Frequently asked

<AccordionGroup>
  <Accordion title="Where do I start if I've never created a WhatsApp template before?">
    [Creating a WhatsApp Message Template](/learn/chatsyncs-message-templates/creating-a-whatsapp-message-template-in-chatsyncs) — it walks through
    picking a type and submitting it for approval.
  </Accordion>

  <Accordion title="My template got rejected — now what?">
    See [Why Templates Get Rejected](/learn/chatsyncs-message-templates/why-templates-get-rejected-and-how-to-fix-them-in-chatsyncs) for what each status
    means and how to fix and resubmit.
  </Accordion>

  <Accordion title="Which category should my template use?">
    See [Guidelines for Utility and Marketing Templates](/learn/chatsyncs-message-templates/guidelines-for-utility-and-marketing-templates-in-chatsyncs) —
    the one-line test is whether the message benefits the customer or your business.
  </Accordion>
</AccordionGroup>